By success we usually mean success in professional life - good Job, established business, high rank, money, fame, power etc. but Meaningful success is not just professional achievement or recognition, but family,
Refers to social, physical, mental and spiritual prosperity. Even professions
One of the main prerequisites for success in life is overall success
the basics Abandonment of society and family and physical, mental and spiritual
Professional success achieved by watering down direction is unrealistic and meaningless. A
The book contains all the infallible, inevitable, proven principles of professional success,
I will talk in detail about qualifications, means and materials. meaningful
I will also discuss the principles of success.
In 2006, I designed a 16-hour training series called the Professional Skills Development Training Series, and fortunately, these trainings became very popular in a very short period of time—although the training is equally applicable to people of all professions. Hundreds of thousands of sales and marketing personnel attended this training over the next few years. Organizing these trainings regularly in large auditoriums, where hundreds or thousands of trainees can sit together, such as Mirpur Indoor Stadium, Agargaon International Conference Centre, BMA Auditorium, Sonargaon, Sheraton, Radisson Hotel and large auditoriums in divisional and district towns outside Dhaka. would have been According to the number of trainees, quality and location of the training, the trainees were participating in this training for a fee of Rs.500 to 5,000.
Since 2014, I have been living in America with my family, I have worked in direct sales and beverage industry in America, as a digital marketing consultant, I have experience working with several billion dollar organizations including Jet Blue Air Ways, Honeycan, Petco. Know as a trainer This book is written based on the principles of success and the character analysis of successful people in the corporate world and the realization of their own success and failure.
Most of us consider certain professions more important or prestigious than many others. But in reality professionalism is much more important than profession.
Many of us think that to be successful, one must master a complex or difficult discipline like aeronautical engineering, space science or neurosurgery; Which will go over the heads of ordinary people. But the truth is, no matter how trivial the work you are doing in the eyes of others, you do it in the same way that Leonardo da Vinci painted his world-famous Mona Lisa or Rabindranath wrote his Nobel-winning 'Gitanjali'.
Many of us do not consider jobs like cutting hair, cooking or sewing clothes to be very respectable or important. But we know many hair or beauty experts, celebrity chefs or fashion designers who are world class and highly respected. They are doing the same thing but following all the principles of professionalism and success.
To grow up in life, to be great depends on the person, not on his work. Any job can make you great if you are dedicated and hardworking as a person. One of the most accessible jobs in America is a McDonald's job. Almost all McDonald's outlets display "Now Hiring" notices throughout the year. They hire workers without any prior experience. Anyone can make a good burger with just two days of training. A bun is cut into two pieces and a kebab, lettuce, tomato and a little burger sauce are added to make a burger. I hope everyone will agree with me that at least making a burger is easier than making a helicopter. But McDonald's is selling billions of dollars worth of burgers all over the world and doing a business that many helicopter companies can't do. McDonald's front and back organization of making burgers like research, human resource development, training, marketing, advertising and brand management looks like they are making Taj Mahal instead of burgers. McDonald's hires employees without any prior experience. But McDonald's is spending millions of dollars and creating a perfect training curriculum to turn unskilled workers into skilled burger chefs in the shortest possible time. Created assembly lines to produce burgers in the fastest possible time. Formed marketing alliances with global beverage leaders such as Coca-Cola and multi-billion dollar ketchup companies such as Heinz. They have also done complex research on how many millimeters thick a tomato slice should be. Advertising agencies are hiring the world's best marketing minds for advertising, marketing and brand management. Millions of dollars have been spent to create the perfect recipe for people all over the world. Just for their French fries, suppliers grow a special type of long potato, so that a packet of French fries cut lengthwise looks like a small flower basket.
This outstanding professionalism has transformed McDonald's from a local restaurant in Arizona to the largest restaurant chain in the world. McDonald's serves 70 million customers in over 38,000 outlets in over 100 countries every day. McDonald's earned more than 21 billion dollars in 2019; While one of the world's best helicopter manufacturing company "Bell Helicopter" had an annual income of 3.25 billion dollars.
You don't need to know rocket science for success, you just need to follow the principles of success. What is required is an indomitable desire to succeed, interest, patience and relentless effort. All the tools to succeed are within our reach. Whoever you are, wherever you are in the world, the doors of success and possibilities are open to you. We impose unrealistic conditions on ourselves for success; It is not possible to achieve great things in life without a degree from a big university, without clearing BCS exams, without having a large amount of capital or without being talented like Rabindranath. These thoughts are not completely irrational, insubstantial or baseless; But more than reality, these conditions are imaginary beliefs of our subconscious mind Passing IBA degree or ISSB exam is also success, for that also success criteria has to be followed. BCS or job test is conducted to check the suitability of a candidate for a particular job. Failing the recruitment test means that the particular job is not for you. Or a large company looking for someone to fill a gap in their team. Saying no to you might mean they don't need you on their team right now. For example, in a cricket team, a specialist batsman has to be dropped to make room for an all-rounder. The selectors select the final team by analyzing the crucial factors of tournament opponents, venue and team composition. Big star players also had to be left out of many matches, sitting on the side bench. Because, he was not likely to do well in that match or tournament. Losing a job interview or a competition doesn't mean you're a failure for life.
The saying 'tea needs no salt' means that salt is not unnecessary. There is no substitute for salt in foods that require salt. There are no estimates of how many millions of lives saline has saved. But food without salt will not become saline. Even where you need it, you are the only option. So you need to find your suitable place.
Big business requires big capital but most of the big business enterprises did not start with big capital. They started with what they had. Didn't become a millionaire overnight or dream of becoming one. Happy with little capital, small business and little profit. The scope of the business has increased over time. Increased acceptance, reputation and network of trust. At one time, banks showed interest in investment, listed on the stock market, spread the market around the world. Apple, Facebook, Amazon, Google, Netflix or Alibaba - these companies started with very little capital, but there is no miracle behind their skyrocketing success. The primary investment of these organizations is their billion dollar profits did not bring But their business concept, customer satisfaction, market management and future plans have caught the attention of investors. Having passed the test of competence and integrity over time, it has become a symbol of trust among buyers, employees, distributors and investors all over the world.
Colonel Sanders talked to about 1,000 dealers about selling his first Kentucky Fried Chicken (KFC) franchise. Today, KFC is one of the largest restaurant chains in the world, and the story of the failure of Colonel Sanders is also quite famous. But this is a very simple principle of success. A thousand merchants returned Colonel Sanders. Because there was still no reason to trust his recipe. His business model was a fairy tale. New franchisees are interested based on the success of the first franchisee. New investment came in, consumer interest and confidence grew, and recognition spread beyond Kentucky's borders to the world. Today people can easily trust KFC's franchise and recipe. But when no one did, Colonel Sanders did. So he did not give up even after a thousand rejections. Colonel Sanders' confidence was not merely emotional. In his recipe were the infallible means of success. We might not have known the story of Colonel Sanders if his first franchise had failed.
It is true that Rabindranath cannot be Rabindranath unless he is as brilliant as Rabindranath. But success is not just about being Rabindranath. Some have achieved success by publishing Rabindranath's books, some have profited by selling his books, some have won national awards for singing Rabindranath songs, some have got PhDs by researching Rabindra. But if they wanted to be Rabindranath, nothing could have happened. To be successful one must have an indomitable will to succeed; But sheer will alone does not guarantee you success. You must have a passion for a particular profession but this passion is not everything. You need to check your probability of success in that profession. Aim to set the most convenient distance from your location. Just as success stories have been created out of confidence, countless attempts at ill-conceived confidence have sunk into the quicksand of failure. In the airline business GAVISCON
It is better to be apex in shoe business than to go bankrupt. That is, how you do it is more important than what you do.
Almost all of us know what it takes to be successful in any profession. But unfortunately we don't practice them. Thanks to Facebook and YouTube, we know the stories of many successful people from all over the world, listen to the advice of motivational speakers, and take success advice from successful people. But we cannot use those stories, inspiration, advice or advice. Because, we lack the right attitude or perspective. Almost all successful people in the world consider their success as the foundation of their success by making the right decisions at the right time, the mindset of self-sacrifice in acquiring the necessary skills, the formulation of a specific plan and the determination to continue to move forward with that plan.
Oscar Wilde called the science of success that, If you have the conditions, you get the result. Specific conditions apply for specific results. A slight change in ingredients, materials, process or method will result in a proportional change in results. This fact of science applies equally to success. If you do not do what is necessary for success, you will not succeed.
To be successful one must have a positive mindset; And this positive mindset means accepting reality, being able to identify one's strengths and weaknesses, being able to find the easiest path to success, and making relentless efforts to acquire the necessary skills, i.e. preparation. It is not enough to know what to do to be successful, it makes no difference if you don't do what needs to be done. For example, every student wants to get good results and they all know very well what they have to do for good results, they have to study with attention etc. etc. But most of the students do not do this study properly. Because I don't like to study. Vallage is willing to 'go for joy' i.e. do things that have nothing to do with good results. The mind keeps them so busy that the things to be done are not done. You renewed your gym membership or bought new exercise equipment but today, tomorrow or tomorrow From one date of the next month, exercise under various pretexts is no longer taxed. So the weight does not decrease.
Even in professional life, we do our work and are not done. Because we cannot control our mind or know how to control mind. To be the best in your profession, you must first know how to control your mind. Without control over the mind you will have no control over your actions and naturally you will have no control over your future. I will discuss in this book-
What is the mind?
Why attitude or attitude is the main basis of success?
How are our attitudes or mindsets formed?
How does the mind control us?
And how do we control our mind?
Being able to do something doesn't guarantee doing it. Morale does not mean absence of skills. Without the necessary skills, work can't be done by mere morale. You can't win a gold medal at the Olympics by sheer willpower alone. So morale means being persistent in the tough process one has to go through to become a gold-winning player. Keeping the eye away from all distractions. Invest in self-improvement, dedicate yourself to preparation. Positive thinking means best preparation thinking, positive mindset means hard working mindset. Admirable success cannot be achieved without preparation and skill.
After preparation what is needed is publicity. No matter what profession you are in, you should have an understanding of basic sales, marketing and personal branding. Making an application for a job is also an advertisement; Presenting your skills and abilities to the employer's needs. The interview is a sales presentation; Where general principles of sales are to be followed. Employer's attention in the application form and at the beginning of the interview
to attract Now-a-days employers select applications through application tracking software or system, so according to the job circular, separate application form must be created for each job, so that there are enough keywords to match the job circular. Otherwise your application will not be seen by the employer. Most jobs are not advertised. Especially the top positions are appointed on the basis of professional profile. Networking is very important in this regard. As a job seeker it is important to get the job of your choice; Finding the right person for the job is also important for an employer. You must be able to prove to the interview board that you are the most suitable person for the job. You have all the skills and experience relevant to the job.
Promotion is as important as preparation for professionals. Many doctors, engineers, photographers, teachers, entrepreneurs, government or non-government officials have crossed the boundaries of their profession and achieved stardom. There is no doctor's Facebook page a hundred times bigger than the doctor who has a million followers. It is not possible for the patient to verify most of the doctor's degrees and skills. Patients often understand senior doctors as familiar or name-calling. So even if you are one of the best doctors in the world, you have to budget for publicity.
People with a million followers on social media are not the best at their profession; Rather, the opposite is true in social media. You may have seen many famous public figures, motivational speakers, business consultants, doctors, photographers, university professors, journalists or evangelists who are quite overrated on social media. Many a times it seems that they don't deserve the attention that they get on various social networking platforms with the amount of fans, followers or the amount of views and shares their videos get. The amount of talk and discussion about them from social media to mainstream media is exaggerated. Again, many important, knowledgeable, talented, experienced, wise, expert people are quite under on social media or digital platforms. rated The development ideas of Nobel Prize-winning economist Amartya Sen or Muhammad Yunus may have reached hundreds or thousands of people, while a Facebook celebrity or YouTuber's various roasting, troll, prank videos on national, international politics, economics are getting millions of views easily. A true expert opinion, analysis or review does not go viral on social media. In many cases, things are quite depressing.
You yourself may have shared some great ideas on Facebook at various times. But no one showed much interest in it except the very close ones. There are many skilled coaches, consultants, experts in my friendlist - who have uploaded videos on various topics at different times, posted many good articles, maybe hoping that video or article will go viral. A few thousand views max and at some point they give up.
Many professional dignitaries dislike social media. People are really bored watching live videos of house cleaning, washing clothes, washing dishes. But social media is an excellent medium for preparation and promotion for professionals. Appropriate use of social media is an important part of your social responsibility as an ideal professional. Even if you are a skilled professional, it is a crime to leave a place to an unqualified unskilled amateur.
Popular social media platforms are more effective than traditional media. But our view of these platforms is a bit unclear.
Many on social media are out of the discussion despite their merit. Nothing goes viral on Facebook-YouTube, it is made viral. General knowledge of Personal Branding and Digital Marketing is not only necessary but indispensable for all professionals from Imams, Muazzins, Muhaddis to Doctors, Mokhtars, Cricketers, Photographers, Heroes, Singers, Writers, Journalists.
If you think you are the best in your profession, don't be shy about promoting yourself. Incompetents take advantage of the shyness or aversion of qualified professionals, which is detrimental to the profession as a whole. Instead of criticizing or being jealous of anyone, promote yourself, it will benefit all concerned. Suppose you are the most knowledgeable doctor in the country but for some reason you are averse to publicity, patients don't know much about you, then your medical knowledge is of no use to you and to people. So there is no alternative to positive campaigning.
What is personal banding? Learn about the process, planning and execution of brand building and proper use of various digital marketing technologies in this personal brand building.
Personal banding doesn't mean being a popular YouTuber or Facebook celebrity. Not having a million subscribers or followers. And digital marketing is not a flashy promise or an overnight stardom. Branding or marketing, be it personal branding, marketing of a product, organization or concept, must have a strong brand promise or value proposition behind it.
Being able to work as a team member is one of the prerequisites for success in today's world. Look at the world's best football teams, team effort is prioritized over individual skill. No matter how great a player is, if he does not play for the team, he will be left out of the team. In today's age of specialization, however much we think of ourselves as specialists or independents, we are essentially inter-dependent in every aspect of our professional lives. That is, your success largely depends on the success of others on the team. It is not possible for Messi or Ronaldo to win matches without the help of many professional team-mates directly or indirectly on and off the field. Even in individual games like chess, golf, tennis, their coaching staff, training staff, security team, public relations, sponsors have a big role behind the success of star players.
So whatever your profession, job or business, medicine or photography, fashion design or modeling, you are essentially a member of a huge team, you Doing a particular job in which you are quite skilled and experienced. But before and after this many others are doing a lot of work, who are skilled in those matters. Your success will depend on choosing the right team, being able to work as a team member, prioritizing team success over individual craft.
You need to know how to work with a team.
How you save time and energy by working as a team.
- How to make team members an asset.
- Job Analysis, Job Description, Job Profile, Performance Management.
- Motivation and coaching.
By successful in any profession we mean leaders in the respective profession. A leader is a role model, leadership is not a reward, but a responsibility. Learn about the various qualities associated with leadership that will help you become a role model in your profession.
Another important tool for professional excellence is presentation or communication skills. Public speaking, negotiation skills, will take you to a different height. As the saying goes-
Caste in words, rice in words
There is nothing wrong with that.
Do you need to know how to create a presentation?
How to overcome the fear of public speaking?
How to influence the audience?
In the Professional Skill Development Series, I will discuss all of these essential tools for success on my Facebook page, YouTube channel, and book. ON LIC
As a professional trainer of two decades, I have learned and am constantly learning from many trainers, entrepreneurs, experts, researchers training, books or blogs. However, it is not possible to give proper credit by mentioning the sources of all words. Mentioning the names of those whose training I have directly participated in at home and abroad and who have particularly influenced me.
